30 years ago, there weren’t many choices for watching video content out there. You’d have maybe a handful of channels on TV, or you’d go see a movie. Fast forward to the present, and there are millions of video options out there on the Internet. An average American spends roughly 118 minutes per day on social media, and most of that goes to video-hosting platforms such as Facebook, YouTube, Snapchat and Instagram. So there’s a lot of competition for your (the viewer’s) eyes.