Digiday Profiles Cooking Panda, The Internet’s Newest, Tastiest Obsession

Digiday Profiles Cooking Panda, The Internet’s Newest, Tastiest Obsession

by
Eytan Elbaz

Render Media is making headlines with Cooking Panda, our exciting new digital food brand. On September 2, 2016, Digiday published an article by Sahil Patel entitled “How Facebook Video Upstart Cooking Panda plans to go beyond overhead recipe videos”. The article speaks to the growth of Cooking Panda across several platforms and highlights the huge success of our Facebook content. Ultimately, though, the piece speaks to the innovative ways in which the Panda is differentiating itself in the competitive world of online food content.

The article covers our original, experimental, and creative content - these elements cut to the core of what we’re trying to achieve with Cooking Panda. Most of our fans are U.S.-based, but our domestic audience is still as diverse as the videos we produce for Cooking Panda and we’re always striving to create content that is universally enjoyable. We’re constantly experimenting with new formats and content strategies to discover what resonates with the people we create these videos for. To this end, we’re always evolving and innovating to connect with our audience in new ways: “Overhead cooking videos might be the easiest way to capture tons of views, but upstart food pages like Cooking Panda are recognizing the need to differentiate,” writes Patel, “Render Media is starting to experiment with new content formats. So Cooking Panda is piloting two series, a cartoon called ‘Adventures of Cooking Panda’ and a travel/lifestyle show, ‘Wanderlust.’”

We know we’re starting in a good place because our audience is hyper-engaged and receptive to our content that is ever-evolving: “One thing favoring Cooking Panda, according to Elbaz, is the page’s high engagement rate. Cooking Panda Facebook videos see 16 percent more likes, comments and shares than Tasty and 40 percent more than Tastemade, per Tubular. Two-thirds of its views also run longer than 10 seconds, which suggests people are actually watching” (Patel). We’re also uniquely positioned to create videos that audiences want to share and engage with. Food knows no barriers - everyone can relate to it. It’s infinitely shareable. Cooking Panda is not only creating delicious, eye-catching recipes that our fans can recreate and share with their family and friends; we’re also trying to create a brand that people can emotionally connect to. The Panda is a universal character - he gives Cooking Panda a mascot and a personality and is a touchstone for food lovers across the internet, presenting great food that can be made and enjoyed by anyone, anywhere.