Render Media Uses Social Know-How to Create Bold PSA Airing on Virgin America Flights

Render Media Uses Social Know-How to Create Bold PSA Airing on Virgin America Flights

Vic Belonogoff

This September, you will see the Render Media logo adorning a bold new advertisement airing on domestic Virgin America flights. Only 46% of eligible millennials registered to vote in 2012. This statistic underlines the message of the advertisement produced and created by multi-platform digital media publisher Render Media in collaboration with Rock the Vote. The video highlights a range of issues that young people are passionate about - from marriage equality to clean energy - and encourages viewers to take a stand this election season. The collaboration with Rock the Vote and Virgin America aligns firmly with Render Media’s ongoing mission to create socially-engaging content meant to excite, inform, empower and entertain.

The creative team at Render Media was the perfect match for this project, as we have honed in on what our majority millennial audience resonates with on pages such as our news-based Opposing Views and our food-based Cooking Panda. This PSA represents something incredibly exciting and unique because it combines a video format that has been hugely successful on our social and dot com platforms with an audience mostly between ages 18-40, an instantly recognizable brand that young people relate to in Virgin America, and an important social cause in Rock the Vote’s #JustVote initiative. The video represents a new and compelling way of empowering millennials to raise their voices and take action on the issues that matter to them.

The 30-second ad will air on domestic Virgin America flights throughout the month of September following the flight safety video on the Red® seatback entertainment system. As Rock the Vote’s official airline, Virgin America is offering fliers a chance to register to vote for free and win a chance to attend the presidential inauguration in 2017 (contest supported by Participant Media) via their online wifi. The PSA produced by Render Media “cuts to the core of our work — encouraging young people to take action on the issues they already feel passionate about,” says Jesse Moore, Rock the Vote’s Vice President of Civic Engagement. The statistics speak for themselves - millennials are passionate about social and political issues in this country, there’s just a gap between these opinions and action at the polls. Render Media’s goal with the video content we produced in partnership with Rock the Vote and Participant Media is to empower young people to take action and pledge to rock the vote this election season.

A 60-second version of the PSA will air on partner Participant Media’s Pivot TV channel.